Complete Key Guide on Facebook Blueprint Certification 2020

Are you in Digital Marketing, Do you run Facebook Ads, Instagram Ads, Messenger Ads,Whatsapp Ads.

Do you want to become a “Facebook Certified Facebook Ads expert”? Do you want to get deep knowledge of Facebook family apps-Facebook, Instagram, Messenger, Whatsapp?

Do you want more value from Clients, Your Boss , or Future Employers ?

If your answer to the above questions is “Yes” then you should get Facebook Blueprint Certification and get officially certified.

Now let’s discuss more about “Facebook Blueprint Certification”.

What is Facebook Blueprint Certification?

Today many marketers have a question regarding “What is Facebook Blueprint Certification”?

Facebook Blueprint Certification launched in 2015, A lot of professionals today are choosing Facebook Blueprint Certification to specialize in this platform.

Facebook blueprint is a certification program offered by Facebook to help online marketers, especially social media marketers.

Facebook Blueprint Certification is the only certification officially recognized by Facebook.

According to Statista, as of the first quarter of 2020, Facebook has reached 2.6 billion monthly active users. With 2.6 billion active users Facebook is the biggest social network worldwide.

So Facebook and its family apps are a big platform to get customers/clients for your or your client’s business and Facebook Blueprint Certification is only certification officially recognized by Facebook, which can provide more value to you or your client’s business.

Is Facebook Blueprint Certification worth it?

Facebook has 2.6 billion active users, Facebook Ads is a key platform to engage with your targeted customers. But selecting the right Ad objective, selective right audience, choose the correct size of creative(image/video), choose the right placement of your Ad is tough.

You need to master in your space. The Facebook Blueprint Certification is proof of your mastery in your space.

Now let’s discuss some Key Points for Why should you take Facebook Blueprint Certification or Is Blueprint Certification worth it?

  1. Have more in-depth knowledge
  2. Proof of your knowledge
  3. Higher Impact
  4. The only certification officially recognized by Facebook
  5. Differentiate from crowd
  6. Improves visibility on Social Media
  7. Your Job requires it.

Know more in detail:- Is Facebook Blurpint Certification Worth it?

Is Facebook Blueprint Certification free?

Today many people have a question , Is Facebook Blueprint Certification free. So answer to that question is -no, if you will talk about the Facebook Blueprint study module then it’s free.

But when you will talk about certification then you have to pay the fee to Facebook to get certified.

Facebook Blueprint courses

Facebook Blueprint courses are designed by Facebook to learn new marketing skills.
In Facebook Blueprint courses, each module is designed for some specific goal.

You will get each module in “Facebook Blueprint Courses” from making a presence on Facebook family apps to achieve your goals.

Facebook Blueprint courses

Facebook Blueprint Certification cost

As now you are aware, you have to pay for the certification. But that cost varies on exam and country, the cost of that exam can be $49-$150 per exam.

Let’s take an example of the cost of some blueprint certification exams in India.

As it is clear in the above screenshot, $49 is the cost of the “Facebook Certified Digital Marketing Associate” exam in India.

As it is clear in the above screenshot, $75 is the cost of the “Facebook Certified Creative Strategy” exam in India.

As it is clear in the above screenshot, $75 is the cost of the “Facebook Certified Media Planning Professional” exam in India.

Now you have an idea, as the cost can differ as per exam and country.

So before taking the exam, check the cost of your preferred exam in your country.

How to get Facebook Blueprint Certification?

To get a Facebook Blueprint certification, you have to pass the exam with a score of 700 or higher.

Facebook Blueprint currently offers:- “8 Blueprint Certification”.

There are “5 Facebook Blueprint Certification” is for Facebook Advertisement.

There are “3 Facebook Blueprint Certification” is for Product Developer.

Facebook provided you the option to take your exam.

  • At Pearson Vue local test center
  • At home or office

Note:-But for the “Facebook Certified digital marketing associate” exam, still you do not have the option to take it at Pearson Vue local test center, you have to take this exam at your home or office.

Let’s have a look in Facebook Blueprint Certification:-

1.Facebook Certified digital marketing associate
(ASSOCIATE · 100-101)

2.Facebook Certified Marketing Science Professional
(PROFESSIONAL · 200-101)

3.Facebook Certified Creative Strategy Professional
(PROFESSIONAL · 300-101)

4.Facebook Certified media planning professional
(PROFESSIONAL · 400-101)

5.Facebook Certified media buying professional
(PROFESSIONAL · 410-101)

6.Facebook Certified ads product developer I
(PROFESSIONAL · 500-101)

7.Facebook Certified ads product developer II
(PROFESSIONAL · 510-101)

8.Facebook Certified ads product developer III
(PROFESSIONAL · 520-101)

In this article we will more focus on Facebook Blueprint Advertisement Certification. So let’s discuss more regarding those certifications.

1.Facebook Certified digital marketing associate
(ASSOCIATE · 100-101)

This certification is for entry-level digital marketers including students and job-seekers. The associate-level exam covered concepts of Facebook, Instagram, and Messenger.

This exam is only available in English.

The duration for this exam will be 90 minutes.

Exam content outline

  1. The Value of Facebook family of apps and services (8%)
  2. Establish Platform Presence (13%)
  3. Fundamentals of Advertising (25%)
  4. Create and Manage Ads (46%)
  5. Reporting (8%)

2.Facebook Certified Marketing Science Professional
(PROFESSIONAL · 200-101)

This is a professional-level exam about utilizing data, measurement, and insights to make informed marketing recommendations.

The ideal candidate should have at least 3 years of experience with consulting on measurement strategies and executing study, in addition to data knowledge and data manipulation abilities.

The duration for this exam will be 105 minutes.

Exam content outline

  1. Assess (24%)
  2. Hypothesize (18%)
  3. Recommend Measurement Solutions (15%)
  4. Perform an Analysis (16%)
  5. Generate Insights (14%)
  6. Make Data-Driven Recommendations (13%)

Applicable roles:

  • Media analyst
  • Data scientist
  • Quantitative researcher
  • Measurement partner
  • Measurement FMP analyst
  • Consultant (technical)

3.Facebook Certified Creative Strategy Professional
(PROFESSIONAL · 300-101)

This examination identifies candidates who possess advanced competency in the strategic skills needed to create insight-driven creative briefs, inspire and enhance the effect of cellular creativity, and drive better results on Facebook, Instagram, and Messenger.

An ideal candidate, strategy professionals with experience in developing creative advertising strategies on Facebook, Instagram, and Messenger for brands.

The duration for this exam will be 90 minutes.

Exam content outline

  1. Mobile Fundamentals(32%)
  2. Research & Insights
  3. Brief Development (16%)
  4. Evaluation & Measurement (20%)

4.Facebook Certified media planning professional
(PROFESSIONAL · 400-101)

This exam measures your proficiency in designing an end-to-end Facebook marketing strategy that aligns with business objectives and complements a holistic advertising program.

The duration for this exam will be 105 minutes.

Exam content outline

  1. Needs Assessment (24%)
  2. Learnings and Insights (17%)
  3. Media Recommendation (45%)
  4. Campaign Performance Monitoring (14%)

Applicable roles:

  • Digital planners
  • Media planners
  • Programmatic planners
  • Comms planners
  • Marketing consultants
  • Planning and buying hybrid roles.

5.Facebook Certified media buying professional
(PROFESSIONAL · 410-101)

This exam identifies applicants who have advanced proficiency in the skills, tools, advertisements policies, and best practices required to purchase advertisements on Facebook, Instagram, and Messenger.

The duration for this exam will be 105 minutes.

Exam content outline

  1. Campaign Planning (48%)
  2. Setup (22%)
  3. Optimization (18%)
  4. Measurement and Reporting (12%)

Applicable roles:

  • Digital media buyers
  • Account salespeople
  • Account managers
  • Account executives
  • Marketing executives
  • Social media managers
  • Brand marketers
  • Marketing consultants.

Facebook Blueprint Certification Badge

When you will crack Facebook Blueprint Certification Exam then you will receive a Facebook Blueprint Certification Badge and a pdf of your exam result from the Facebook Blueprint team.

That pdf will be the proof of your exam result, from that pdf, you will get all the detail of your exam result as shown in the below table.

Candidate Name:-Exam:-
Candidate Id:-Exam date:-
Testing Id:-Exam Id:-
Exam Registration Id:-
Passing ScoreCandidate Score:-
Candidate pass/fail Outcome:-

Below this table you will get a congratulation message from Facebook blueprint team.

And below of that ,you will get some steps to claim you Facebook Blueprint Certification Badge.

You will get a URL of certmetrics, and some steps to download your certification badge .

Download the digital badge usage guidelines policy, where you can promote your accomplishment across multiple platforms such as LinkedIn, Facebook, Twitter etc.

Generate your certification transcripts for prospective employers to verify your certifications.

Facebook Blueprint Certification Badges Update

On 4th May 2020, Facebook release an update regarding their blueprint certification badges. An email regarding the update rolled out to all certified members of the Facebook blueprint community.

Check out the complete article on Facebook Blueprint Certification Badge update

Facebook Blueprint Certification Validity

Facebook Blueprint Certification is valid for 12 months. After 12 months of your certificate date, your certification will be expire

Recertification for media buying and media planning exam

There is an options availabe for “Recertification for media buying and media planning certification “.

You can keep your certification current with Certification Refresh for media planning and buying professional exams. To maintain your certification status, you can pick either of two refresh options to demonstrate your continued expertise and keep your credentials up to date.

You are free to select either option prior to the expiry of your current certification, as long as it’s still valid.

As early as six months before, instead of retaking the exam 400-101: Facebook Certified media planning professional exam or 410-101: Facebook Certified media buying professional exam, now you can refresh your certification.

Now available every other year: Certification refresh

In alternate years, you can elect to take a 2-hour online course and 20-question assessment for media planning certification or media buying certification to remain certified.

This new option can be chosen as early as six months before your certification expires. However, courses are not interchangeable and you must take the assessment that aligns with your existing certification. Remember:

  • The course and assessment are free
  • The assessment is Pass/Fail
  • You can retake the assessment after a 24-hour period
  • Retakes are unlimited, as long as your certification hasn’t lapsed
  • The course and assessment are unproctored and can only be taken online
  • This option will only be available this year

How often can I take the online course and assessment to stay recertified ?

The certification refresh option for media buying and media planning will only remain available every other year.In 2021, candidates will have to take the full exam(s) to maintain their certification(s).

How do I know if I’m eligible for re-certification?

Six months prior to the expiry of your media buying and media planning certification, candidates who have a valid certification are eligible to be recertified. You’ll receive an email notifying you when you’re eligible.

What if I fail in the exam, What is the exam retake policy?

You need 700 or higher marks out of 1000 to pass in the certification exam.

But if you don’t pass the exam then you must wait for 5 days to retake it.

While there’s no limit to the number of times an exam can be retaken, but you have to pay the full fee at each time.

Please note retake policy can be varied by exam.

When I pass the Facebook Blueprint exam. (My personal experience)


I just want to share my experience with my Blueprint Exam.

A few months back, I took “Facebook Certified Digital Marketing Associate” and “Facebook Certified Media Buying Professional exam”.And after taking these exams, I can say Facebook is giving value to their exams.

For those exams, you will route to the Pearson website; then the software will download in your system, that will control your whole system, you can not access any other tool or option in your system.

Your webcam will be active during your exam and will be connected to the online proctor.


Before starting the exam, proctors asked me to take a webcam and scan your whole room. During the scan, there was a notepad on my table; proctors said to me, keep this notepad outside the room.

Then she asked me about my phone, “your phone should be out of your reach”.

No one is allowed in the room, in which you are giving Facebook Blueprint exam.

Suddenly my cousin came to the room to ask me about dinner then a voice came from the proctor, no one is allowed in the room during the exam.


You can not see the proctor; you can only hear him/her.

After the scan, when she confirmed, now no one is in the room, then she said to me lock your room from inside and warn me if there will be any disturbance again, then it can be the cause of disqualification.

During my exam, I feel nervous due to all this, but I can say Facebook is giving value to his exams.

And I think that’s why Facebook certification value is increasing day by day because all know you can not clear the Facebook exam by cheat as can do in other exams.

If you are going to take the Facebook Blueprint exam and if you have any questions regarding that feel free ask me

And also share your feedback regarding this article as I really work hard to write this article.

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